Content Publishers with a Blog or News Website Need to Use HTTPS Too
In the past, most people figured that the only websites that needed to use SSL / TLS were those that dealt with ecommerce and credit cards or handled other sensitive data. For example, some publishers would use HTTPS for their login but use HTTP connections on the rest of the website.
The truth is that the above is not entirely the case anymore. These days, using HTTPS on content focused websites (the entire site) makes a lot of sense. We’re going to go over some of the basic reasons why this is the case. If you publish a blog, a local news website or any other type of content online, keep reading.
Why Publishers Should Care About SSL
Here’s a look at some of the reasons you should care about using secure HTTPS connections throughout your content website.
- Google / SEO – As a content publisher, you’re probably already very familiar with search engine optimization. What you might not realize is that Google is now giving a ranking boost to sites that use HTTPS. They do this on a per page basis. We wrote about this a while back in an article titled Facts About Google Using HTTPS as a Ranking Signal which you should go read if you haven’t yet.
- Referrer Data – Speaking of SEO, one thing that’s good to know is the referrer for visits to your website. This is the last page a person came from before they get to your site and can let you know a lot about how visitors are finding your site. If you go from an HTTPS website to a plain HTTP website, the referrer data is stripped out and not available, which can be a problem.
- Non-SSL Warnings – If you’re currently using HTTPS connections for your login or other areas of your website, going from HTTPS to HTTP will usually throw a pretty scary warning message – one that can really frighten your visitors. If you’re already using SSL on part of your website, it makes sense to just use HTTPS connections throughout so you don’t get the warning dialogs popping up.
If you have just one domain (and no subdomains), we recommend getting just a basic SSL certificate. On the other hand, if you have subdomains, you’re going to want to go with a Wildcard SSL cert which you can use on multiple subdomains without a problem. In most cases, an Extended Validation certificate will not be needed. That being said, if you really want to increase your visitors’ trust, getting an EV SSL certificate is a good investment that can set you apart from websites similar to yours. .
If you’re a content publisher online and currently use SSL / HTTPS on your entire website, leave us a comment and let us know why. Likewise, if you haven’t installed SSL on your site yet, give your reason below. The good news is that buying and installing an SSL certificate is NOT difficult at all. In fact, it’s quite easy these days. Leave a comment if you’re having problems and we’ll see if we can’t help you. In the 21st century, using HTTPS connections on your entire site makes sense no matter what type of content you publish online.